Prof. Dr. ZELİHA ESER

Turizm İşletmeciliği Programı



Tel : 0312 2466666 - 1667
E-Posta : zeser[at]baskent.edu.tr
Web : http://www.baskent.edu.tr/~zeser/

  • Doktora (1999), Anadolu Üniversitesi, Turizm Ve Otel İşletmeciliği
  • Yüksek Lisans (1994), Newhaven University, Hotel, Restaurant And Tourism Management
  • Lisans (1988), Anadolu Üniversitesi, İngilizce Öğretmenliği
  • Önlisans (1983), Hacettepe Üniversitesi, Turizm İşletmeciliği

Çalışma Alanları


  • İŞLETME

  • PAZARLAMA

Ödüller


  • Pınar M, Eser Z, Strasser S. ;En İyi Bildiri Ödülü. Marketing Management Association", Chicago-ABD", 20/03/2009.

Kitaplar


  • Eser Z. ;Havayolu İşletmelerinde Tutundurma Karması. In:Özlem Atalık editors. Havayolları Pazarlaması. Eskişehir: Anadolu Üniversitesi; 2016. p.158-186.

  • Eser Z. ;Pazarlama, Hizmet Kavramları ve Havayolu Taşımacılığı için Pazar. In:Özlem Atalık editors. Havayolları Pazarlaması. Eskişehir: Anadolu Üniversitesi; 2016. p.2-27.

  • Eser Z. ;Pazarlama İletişimi. In:Feyza Kaya editors. Tanıtım ve Pazarlama. Eskişehir: Anadolu Üniversitesi; 2016. p.2-28.

  • Eser Z. ;Kurumsal Sosyal Sorumluluk ve Etik. In:Sanem Alkibay editors. Bütünleşik Pazarlama İletişimi. Erzurum Atatürk üniversitesi: Atatürk Üniversitesi, Açık Öğretim Fakültesi; 2013. p.2-22.

  • Eser Z. ;Ticari Fuar ve Sergiler. In:Sanem Alkibay editors. Bütünleşik Pazarlama İletişimi. Erzurum Atatürk Üniversitesi: Atatürk Üniversitesi, Açık Öğretim Fakültesi; 2013. p.2-21.

  • Eser Z. ;Sponsorluk. In:Sanem Alkibay editors. Bütünleşik Pazarlama İletişimi. Erzurum Atatürk Üniversitesi: Atatürk Üniversitesi Açık Öğretim Fakültesi; 2013. p.2-22.

  • Eser Z. ;Ağızdan Ağıza İletişim ve Satış Noktası Stantları,. In:Sanem Alkibay editors. Bütünleşik Pazarlama İletişimi. Erzurum Atatürk Üniversitesi: Atatürk Üniversitesi Açık Öğretim Fakültesi; 2013. p.2-24.

  • Karlıdağ S, Eser Z. ;Who is the Owner of Personal Database:Consumer's Feelings and Concerns on Data Privacy in Turkey. In:Margarita Kefelaki, Yorgo Pasadeos editors. Challenges in International Communication. Greece: Atiner; 2012. p.163-174.

  • Eser Z, Korkmaz S. ;Zeliha Eser editors. Pazarlamaya Giriş. Ankara: Siyasal Kitabevi; 2011

  • Korkmaz S, Eser Z, Öztürk SA, Işın B. ;Pazarlama:Kavramlar-İlkeler-Kararlar. Ankara: Siyasal Kitabevi; 2009

Makaleler


  • Pınar M, Girard T, Trapp P, Eser Z. ;Services Branding Triangle: Examining the triadic service brand promises.. International Journal of Bank Marketing, 2016; :-.

  • Eser Z, Pınar M, Girard T. ;Müşteri Şikâyetlerinin Önemi: Hizmet Pazarlaması ve Markalaşması Üçgeni Çerçevesinde Bankacılık Sektöründe Bir Çalışma. Pazarlama Teorisi ve Uygulamaları Dergisi, 2016; :-.

  • Pınar M, Girard T, Trapp P, Eser Z. ;Services branding triangle: Examining the triadic service brand promises for. International Journal of Bank Marketing, 2016; 34(4):529-549. ( EBSCO )

  • Eser Z, Kurtulmuşoğlu FB, Bıçaksız A, Ilgaz Sümer S. ;Counterfeit Supply Chain. Procedia Economics and Finance, 2015; 23:412-421. ( SSCI : Social Sciences Citation Index )

  • Adalılar ŞN, Alkibay S, Eser Z. ;Ecovillages as a Destination and a Study of Consumer Approaches to Ecovillages. Procedia Economics and Finance, 2015; 23:539-546. ( SSCI : Social Sciences Citation Index )

  • Pınar M, Mccuddy MK, Eser Z. ;Examining the Relationships between Ethical Issues in Franchising Business Success and Characteristics of Franchising Businesses: A Study in Turkey. Bogaziçi Journal Review of Social, Economic and Administrative Studies, 2014; 28(1):1-26. ( EBSCO )

  • Birkan İ, Eser Z. ;Sürüdürülebilir Üretim ve Tüketim Kapsamında Gıda ve Su Ayak İzi İlişkisi: Kavramsal Bir Çalışma. Eko-Gastronomi Dergisi, 2014; 1(1):45-56.

  • Pınar M, Girard T, Eser Z. ;Consumer - Based Brand Equity in Banking Industry: A Comparison of Local and Global Banks in Turkey. International Journal of Bank Marketing, 2012; 30(5):359-375. ( Cabell's )

  • Eser Z, Pınar M, Girard T, Işın B. ;Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey. Academy of Marketing Studies Journal, 2012; 16(1):67-86. ( International Journal )

  • Eser Z. ;Interorganizational Trust in franchise Relationships and The Performance Outcomes: The Case of Fast-Food restaurants in Turkey. International Journal of Contemporary Hospitality Management, 2012; 24(5):45-65. ( SSCI : Social Sciences Citation Index )

  • Pınar M, Girard T, Eser Z. ;An Exploratory Study of Consumer Based Brand Equity in Turkish Banking Industry. Services Marketing Quarterly, 2011; 32(4):1-20. ( EBSCO )

  • Pınar M, Hardin R, Eser Z. ;Applicant Perceptions of the Gender Effect on the Selling Process and on Targeting Prospective Customers: Does gender Matter?. Academy of Marketing Studies Journal, 2011; 15(1):107-124. ( İnternational Peer Reviewed Journal Published )

  • Eser Z, Işın FB, Tolon M. ;Perceptions ofmarketing academics, neurologists and marketing professionals about neuromarketing. Journal of Marketing Management, 2011; 27(7):854-868. ( ABI/INFORM(PROQUEST) )

  • Pınar M, Eser Z, Strasser S. ;Using Mystery Shopping to Compare the Service Quality of Banks in Turkey. Services Marketing Quarterly, 2010; 31(1):1-26. ( EBSCO )

  • Pınar M, Eser Z, Hardin R. ;The Gender Effect of Managing Salespeople: Business Students' Perception in Turkey. Bogaziçi Journal, 2010; 24(1):1-19. ( Ulrichs Proquest CSA )

  • Pınar M, Strasser S, Eser Z. ;Examining the impact of Customer and Personnel Gender in Service Quality in banking Industry Quality in Banking Industry. International Journal of Business, Management and Economics, 2010; 4(11):87-102. ( Publication data )

  • Pınar M, Eser Z, Hardin J. ;The Gender Effect of Targeting and Selling Effort: Perceptions of Turkish Students. International Journal of Business, Marketing and Decision Sciences, 2009; 2(1):70-91.

  • Pınar M, Mccuddy M, Eser Z, Tarp P. ;Do Recruiter Gender, Applicant Gender and Target Market Gender Impact the Recruiting Outcome? Perceptions of Turkish Recruiters. Business review, Cambridge, 2009; 12(1):301-308.

  • Özdoğan B, Tolon M, Eser Z. ;Nöropazarlama Üzerine Kavramsal Bir Çalışma. Kooperatifçilik, 2008; 43(3):58-72.

  • Pınar M, Eser Z. ;Examining the Bank Service Quality from Personnel Point of View: The Comparison of State, Private and Foreign Banks in Turkey. Business Review, Cambridge, 2008; 10(2):27-33. ( Cabell's )

  • Varoğlu D, Eser Z. ;How service employees can be treated as internal customers in hospitality industry. The Business Review, 2008; 2:30-35. ( SCOPUS )

  • Özdoğan FB, Alkibay S, Eser Z. ;The Attitudes and behavior of Children Centered Mothers During Purchasing. World Applied Sciences Journal, 2007; 2(4):375-386.

  • Özdoğan FB, Eser Z. ;Ethical Sensitivity of College Students in a developing Country: Do Demographic FactorsMatter?. Journal of Teaching in International Business, 2007; 19(1):83-99. ( Australian Education )

  • Pınar M, Eser Z, Hardin R. ;A Qualitative Study of Recruiting of Men and Women For sales Position in Turkey. Sex Roles Journal, 2007; 57:879-888. ( SSCI : Social Sciences Citation Index )

  • Eser Z. ;Nostaljinin Pazar Bölümleme Değişkeni Olarak Kullanılması Üzerine Kavramsal Bir Çalışma. Gazi Üniversitesi, Ticaret ve Turizm Fakültesi Dergisi,, 2007; (1):115-130.

Bildiriler


  • Kavak B, Eser Z, İlarslan Duygu N. ;Innovativeness of Gay Consumer: An Investigation on Turkish Gay. 14. International Conference of Society for Global Business and Econimic development: ; 21/06/2016 - 24/06/2016

  • Mutlu S, Tarı Kasnakoğlu B, Eser Z. ;Rasyonel ve Duygusal Faktörlerin Yer (Markası) Sadakatına Etkileri. 20. Ulusal Pazarlama Kongresi: Eskişehir; 10/06/2015 - 13/06/2015

  • Eser Z, Kurtulmuşoğlu B, Bıçaksız A, Ilgaz Sümer S. ;Counterfeit supply chains. 2nd Global Conference On Business, Economics, Management And Tourism: Praq- Çek Cumhuriyeti; 30/10/2014 - 31/10/2014

  • Adalılar N, Alkibay S, Eser Z. ;Ecovillages as a destination and a study of consumer approaches to Ecovillage. 2nd Global Conference On Business, Economics, Management And Tourism: Praq- Çek Cumhuriyeti; 30/10/2014 - 31/10/2014

  • Eser Z. ;The Brand Image of Turkey from the Expats' Perspectives: An Exploratory Study,. The International Academy of Business and Public Administration Disciplines Conference: Las Vegas; 24/10/2014 - 27/10/2014

  • Birkan İ, Eser Z. ;Sürüdürülebilir Üretim ve Tüketim Kapsamında Gıda ve Su Ayak İzi İlişkisi: Kavramsal Bir Çalışma. Cittaslow Gökçeada Ekogastronomi Kongresi: Gökçeada Çanakkale; 24/04/2014 - 25/04/2014

  • Eser Z, Künüçen H, Künüçen Ş. ;Aprroaches of Sustainable Consumption Education. WCCI Turkish Chapter, 1st International Conference on Education: Ankara; 23/11/2013 - 25/11/2013

  • Pınar M, Eser Z, Hardin J. ;The Gender Effect on Selling and Targeting Efforts:Perceptions of Turkish Business Students. Academy of Business and Public Administration Disciplines: Las Vegas-USA; 24/10/2013 - 27/10/2013

  • Pınar M, Mccuddy MM, Eser Z, Kurtulmuşoğlu B. ;Ethical Issues in Franchising Success: Are They Influenced by Franchising Characteristics?-A Study in Turkey. he Marketing Management Association Spring Conference: Chicago-USA; 27/02/2013 - 01/03/2013

  • Alkibay S, Eser Z, Utkutuğ Ç. ;Sustainability and Green Buildings: Potantial Consumers' Concerns with Green Housing in Turkey. 5th Conference of Academy of Innovation and Entrepreneurship: Macau, China; 08/06/2012 - 10/06/2012

  • Pınar M, Girard T, Eser Z, Bodur B. ;An Empiricakl Study of Brand Equity in Banking Industry:The Personnel's Perspective. Istanbul Conference on Economics and Finance (ICEF 2011): stanbul; 20/05/2011 - 21/05/2011

  • Karlıdağ S, Eser Z. ;Who is the Owner of Personal Database:Consumer's Feelings and Concerns on Data Privacy in Turkey,. 9th International Conference on Communication and Mass Media: Athens-Greece; 16/05/2011 - 19/05/2011

  • Mccuddy M, Pınar M, Eser Z, Işın F. ;Fundamental Moral Orientations, Stewardship, and Ethical Issues in Franchising: What are the Linkages and Implications?. 18th Annual Meeting of American Society of Business and Behavioral Sciences: Las Vegas-USA; 24/02/2011 - 27/02/2011

  • Pınar M, Girard T, Eser Z. ;Consumer Perceptions of Consumer Based brand Equity in Banking Industry. Global Brand management Conference: Koç Üniversitesi, istanbul, Türkiye; 21/06/2010 - 22/06/2010

  • Eser Z, Pınar M, Girard T, Işın B. ;Consumer-Based Brand Equity in the Television Industry: A Study of Private TV Channel in Turkey. 6th International Conference of Business, Management and Economics: İzmir; 07/10/2009 - 09/10/2009

  • Pınar M, Girard T, Eser Z, Bodur B. ;Personnel's Perceptions of Brand Equity in Banking Industry in Turkey. 6th International Conference of Business, Management and Economics: İzmir; 07/10/2009 - 09/10/2009

  • Eser Z, Özdoğan FB, Tolon M. ;Bank Personel's Perceptions of Banking Services and Implications for Service Quality: A Study of Turkish Banks. Spring Conference of Marketing Management Association: Chicago-ABD; 18/03/2009 - 20/03/2009

  • Girard T, Pınar M, Eser Z. ;Examining Consumer-Based Brand Equity in Turkish Banking Industry: Does Bank Type Influence Brand Equity?. Spring Conference of Marketing Management Association: Chicago-ABD; 18/03/2009 - 20/03/2009

  • Eser Z. ;Is there any difference on the satisfaction level of Patients/Patients' Relatives with the Services Provided by Gynecologists and Pediatrician in Their Private Offices?. 15th Annual Conference of American Business and Behavioral Sciences: Las Vegas-Nevada, ABD; 21/02/2008