Doç. Dr. FERİDE BAHAR KURTULMUŞOĞLU

İşletme Programı



Tel : 0312 2466666 - 1106
E-Posta : bahar[at]baskent.edu.tr
Web : http://www.baskent.edu.tr/~bahar/

  • Doktora (2006), Gazi Üniversitesi, İşletme
  • Yüksek Lisans (2001), Başkent Üniversitesi, İşletme
  • Lisans (1998), Orta Doğu Teknik Üniversitesi, İktisat

Çalışma Alanları


  • PAZARLAMA

Ödüller


  • Cuddy M, Pınar M, Eser Z, Işın B. ;ASBB en iyi bildiri ödülü. ASBB", Las Vegas", 24/02/2011.

Kitaplar


  • Kurtulmuşoğlu B, Eşiyok B, Şeker S, Pauli E, Akşehir T, Değirmenci T. ;Bursa iline bakış: medikal turzim sektöründe stratejik pazarlama analizi. bursa: bebka; 2015

  • Pakdil F, Kurtulmuşoğlu FB. ;gap model. In:Dahlgaard-Park, S. editors. The sage encyclopedia of quality and the service economy. Thousand oaks: sage; 2015. p.252-255.

  • Kurtulmuşoğlu B, Pakdil F. ;Prosumer and Prosumption.. In:S. Dahlgaard-Park editors. The sage encyclopedia of quality and the service economy. thousand oaks:: sage; 2015. p.514-516.

  • Kurtulmuşoğlu B, Pakdil F. ;gap model. In:S. Dahlgaard-Park editors. sage encyclopedia of quality and the service economy. thousand oaks:: sage; 2015. p.252-255.

  • Pakdil F, Kurtulmuşoğlu FB. ;Prosumer and Prosumption. In:S. Dahlgaard-Park editors. The sage encyclopedia of quality and the service economy. thousand oaks: sage; 2015. p.514-516.

  • Özdoğan B. ;Bahar Özdoğan editors. Pazarlamada Tüketim ve Tüketici Ahlakı. Ankara: Siyasal yayınevi; 2007

  • Eser Z, Özdoğan B. ;Sosyal Pazarlama Toplumun Refahı ve Kaliteli Yaşamı İçin. Ankara: Siyasal yayınevi; 2006

Makaleler


  • Atalay KD, Can GF, Kurtulmuşoğlu FB. ;Smart phone usability preference among older people. asian journal of Multidisciplinary Studies, 2017; 5(8):165-174. ( EBSCO )

  • Can GF, Kılıç Delice E, Atalay KD, Kurtulmuşoğlu FB. ;"WHICH EXPECTATIONS DETERMINE THE PREFERRED BUS FIRM FOR YOUNG PASSENGERS?". INTERNATIONAL JOURNAL OF INNOVATIVE KNOWLEDGE CONCEPT, 2017; 5(7):6-16. ( EBSCO )

  • Kurtulmuşoğlu FB, Altıntaş MH, Çınar F, Kaufmann H, Alkibay S. ;The mediating effects of adaptive selling and commitment on the relationship between management control and sales performance. Euromed Journal of Business, 2017; 12(2):221-240. ( SCOPUS )

  • Pakdil F, Kurtulmuşoğlu FB. ; Using Quality Function Deployment For Environmentally Sustainable Hotels: A Combined Analysis Of Customer And Manager Point Of View, European Journal of Tourism Research Journal. European Journal of Tourism Research Journal, 2017; 16:252-275. ( SCOPUS )

  • Tokuroğlu S, Kurtulmuşoğlu FB, Atalay KD. ;BİR KENTE İLİŞKİN DAVRANIŞSAL NİYET ÜZERİNDE ETKİLİ OLAN KENT İMAJI BOYUTLARININ ETKİSİNİN ÖLÇÜLMESİ: ANKARA İLİ ÖRNEĞİ. 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2017; 52(2):200-215. ( EBSCO )

  • Kurtulmuşoğlu B, Altintaş MH, Altintaş FÇ, Kaufmann HR, Mueller RD. ;Management of Consumers in Political Area: Spatial Analysis on Nonvoting Speed and National Culture Values. Asian Journal of Multidisciplinary Studies, 2017; V(8):40-54. ( EBSCO )

  • Eşiyok B, Kurtulmuşoğlu FB, Özdemir A. ;Heterogeneity in the determinants of length of stay across middle age and senior age group in thermal tourism. Journal of Travel & Tourism Marketing, 2017; :1-10. ( SSCI : Social Sciences Citation Index )

  • Atalay KD, Can GF, Kurtulmuşoğlu FB. ;Intuitionistic Approach to Smartphone Usability Evaluation. International Journal of Innovative Knowledge Concept, 2017; 5(9):-. ( Google Scholar )

  • Pakdil F, Kurtulmuşoğlu FB. ;QUALITY IMPROVEMENT INITIATIVES BASED ON CUSTOMER AND SERVICE PROVIDER PERSPECTIVES IN SHOPPING MALLS. International Journal of Quality and Service Sciences, 2017; :-. ( SCOPUS )

  • Kurtulmuşoğlu FB, Altıntaş H, Kaufmann R, Harcar T, Alkibay S. ;classification of bad customers based on action and character specific. afyon kocatepe üniversitesi iibf DERGİSİ, 2016; ARALIK(2):103-114. ( Cabell's )

  • Ural GF, Kurtulmuşoğlu FB, Atalay KD. ;A case study on shopping malls attributes for young consumers. young consumers, 2016; 4(3):-. ( scopus )

  • Kurtulmuşoğlu FB, Ural GF, Tolon M. ;A voice in the skies: Listening to airline passenger preferences. Journal of Air Transport Management, 2016; :-. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu B, Pakdil F, Atalay K. ;Quality improvement strategies of highway bus service based on a fuzzy quality function deployment approach. Transportmetrica A: Transport Science, 2016; 12(2):175-202. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu B, Eşiyok B. ;'Motivations and destination selection of mature international thalassotherapy tourists. current issues in tourism, 2016; :-. ( SSCI : Social Sciences Citation Index )

  • Eşiyok B, Çakar M, Kurtulmuşoğlu B. ;The effect of cultural distance on medical tourism. Journal of Destination Marketing & Management, 2016; :-. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu B, Pakdil F. ;Combined analysis of service expectations and perceptions in lodging industry through quality function deployment. , 2016; :-. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu B, Altıntaş H, Kaufman H, Alkıbay S. ;deviant customer behavior: aperceived classification. marketing review, 2015; (4):483-504. ( EBSCO )

  • Eser Z, Kurtulmuşoğlu FB, Sümer S, Bıçaksız A. ;counterfeit supply chains. procedia economics and finance, 2015; 23:412-421. ( SSCI : Social Sciences Citation Index )

  • Eser Z, Kurtulmuşoğlu B, Bıçaksız A, Sümer S. ;Counterfeit Supply Chains. Procedia Economics and Finance, 2015; 23:412-421. ( EBSCO )

  • Pakdil F, Kurtulmuşoğlu FB. ;Increasing service quality in highway passenger transportation: A case study using QFD. European Journal of Transport and Infrastructure Research, 2014; 14(4):376-394. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu FB. ;BİLGİ, MOTİVASYON, DAVRANIŞSAL BECERİLER MODELİNİN ÇEVRİM İÇİ ALIŞVERİŞE UYGULANMASI. Gazi üniversitesi İ.İ.B.F. dergisi, 2014; 16(3):71-84. ( AERA/EBSCO )

  • Altıntas H, Kurtulmuşoğlu B, Kaufmann H, Harcar T, Gündoğan N. ;Development And Valıdation Of A Consumer Cosmopolitanism Scale: The Polar Opposite Of Xenophobic Attitudes. economic research, 2013; 26(1):137-154. ( SSCI : Social Sciences Citation Index )

  • Altıntas H, Kurtulmusoglu B, Kaufmann H, Kiliç S, Harcar T. ;Consumer boycotts of foreign products: a metric model. Amfiteatru Economic, 2013; 15(34):485-504. ( SSCI : Social Sciences Citation Index )

  • Pakdil F, Kurtulmuşoğlu FB, Genç H. ;A Quality Function Deployment Application Using Qualitative and Quantitative Analysis in After Sales Services. total quality management and business excellence, 2012; 23(11):1397-1411. ( SCI-Exp : Science Citation Index-Expanded (SCI dahil) )

  • Işin B. ;GAY MARKETING: Opportunity or Nightmare for Firms. Australian Journal of Business and Management Research, 2012; 2(3):34-53. ( Cabell's )

  • Eser Z, Pınar M, Girard T, Işın FB. ;consumer based brand equity in the television industry: a study of private TV channel in Turkey. academy of marketing studies journal, 2012; 16(1):67-86. ( Cabell's )

  • Kurtulmuşoğlu FB, Üner M. ;Ethical Sensitivity of Business Students in Turkey: Truth or Myth. Journal of Education and Vocational Research, 2011; 2(3):93-98. ( Cabell's )

  • Işın B, Tolon M. ;Intelligence Service Marketing: Myth or Reality. International Journal of Business and Management Tomorrow, 2011; 1(1):1-18.

  • Altıntaş F, Altıntaş H, Işın B, Gürsakal N. ;the moderating effect of feminist Identity on transformational leadership and sales performance relationship. world review of entrepreneurship, management and sustainable development, 2011; 7(2):192-211. ( ECONLIT )

  • Altıntaş H, Vrontis D, Kaufmann H, Gürsakal N, Işın FB. ;Always-on mobile phone behavior, impulsive and post modern consumers: an empirical analysis on turkish consumers. International journal of technology marketing, 2011; 5(4):328-344. ( SCOPUS )

  • Altıntas H, Işın B, Kılıç S, Kaufmann H. ;mall equity conceptualization in turkey. journal of business and retail management research, 2011; 5(2):112-136. ( Cabell's )

  • Işın B, Alkibay S. ;Influence of children on purchasing decisions of well-to-do-families. young consumers, 2011; 12(1):39-52. ( EBSCO )

  • Eser Z, Işın FB, Tolon M. ;Perceptions of marketing academics, neurologists and marketing professionals about neuromarketing. journal of marketing management, 2010; eylül(9):-. ( EBSCO )

  • Altıntaş H, Kılıç S, Şenol G, Işın FB. ;strategic objectives and competitive advantage of private label products:manufacturer's perspectives. International journal of retail and distribution management, 2010; 38(10):773-788. ( EBSCO )

  • Işın FB, Altıntaş H. ;parent adolescent interaction and the family effect on adolescent tv skepticism. young consumers, 2010; 11(1):24-35. ( Cabell's )

  • Işın B, Altıntaş H, Altıntaş F. ;research on the attitudes of consumers and workers towards consumer misbehaviors. Journal of service science, 2010; 2(1):55-78. ( Cabell's )

  • Özdoğan FB. ;Göz izleme ve pazarlamada kullanılması üzerine bir çalışma. gazi üniversitesi ticaret ve turzim eğitim fakültesi dergisi, 2009; (2):134-147.

  • Özdoğan FB, Tolon M, Eser Z. ;Nöropazarlama Üzerine Kavramsal bir çalışma. Üçüncü Sektör Kooperatifçilik, 2008; 43(3):58-72.

  • ;The Attitudes and Behavior of Children Centered Mothers During Purchasing. World Applied Sciences Journal, 2007; 2(4):375-386.

  • Özdoğan FB, Eser Z. ;Ethical sensitivity of college students in a developing country: Do demographic factors matter?.. Journal of Teaching in International Business, 2007; 19(1):83-99. ( AERA/EBSCO )

  • Özdoğan FB, Kalemci İ. ;Öğrencilerin Üniversitelerine Duydukları Güven Üzerine Bir Araştırma. Kastamonu Eğitim dergisi, 2007; 15(2):639-650.

  • Alkibay S, Emeç A, Özdoğan FB. ;Corporate Visual Identity a case In hospitals. Health marketing quarterly, 2007; 24(3):131-149. ( Medline/Pubmed )

  • Özdoğan FB, Eser Z. ;ethical sensitivity of college students in a developing country: do demographic factors matter?. journal of teaching in international business, 2007; 19(1):83-99. ( ECONLIT )

  • Özdoğan FB, Alkibay S. ;Fonksiyonel Olmayan tüketici Davranışlarının Kavramsal Boyutu. Ticaret ve eğitim fakültesi dergisi, 2007; (2):156-168.

  • Özdoğan FB. ;Üniversite öğrencilerinin İşgören Adayı ve Tüketici Olarak Aile İşletmelerine Yönelik Tutum ve Niyetleriyle İlgili Bir Araştırma, Anadolu Üniversitesi Sosyal Bilimler Dergisi. Anadolu Üniversitesi Sosyal bilimler Dergisi, 2007; 7(1):199-212.

  • Özdoğan FB. ;Teknoloji Araçlarının Bankacılık Sektöründe Uygulanabilirliği ve Türkiye?deki Bu doğrultudaki Bankacılık Uygulamalarının Değerlendirilmesi. Atatürk Üniversitesi İİBF Dergisi, 2006; 20(9):107-120.

  • Kalemci İ, Özdoğan FB. ;Örgütsel Kimliliğin Pazar Odaklılıktaki Rolü. Akademik Fener, 2006; (6):88-101.

  • Özdoğan FB. ;KOBİ'lerin İhracata Yönelik Örgütlenme Biçimlerinden SDŞ'ler ve SDŞ'lerin Sorunları Üzerine Bir Alan Araştırması. Atatürk Üniversitesi İİBF, 2003; 17(3):353-367.

  • Özdoğan FB, Korkmaz T. ;Marka Tanıdıklığı ve Kulaktan Kulağa İletişimin Markaya Karşı tutum ve Satın alma Eğilimi Üzerindeki Etkisinin Belirlenmesi Üzerine Bir Araştırma. Atatürk Üniversitesi İİBF dergisi, 2003; 17(3):287-303.

Bildiriler


  • Kurtulmuşoğlu FB, Altıntaş H, Altıntaş F. ;inovasyon ve pazarlama alan yazınının gelişim çizgisini belirlemeye yönelik çok boyutlu ölçekleme çalışması. 22 ulusal pazarlama kongresi: trabzon; 28/09/2017 - 30/09/2017

  • Atalay KD, Kurtulmuşoğlu FB. ;a city image study application of fuzzy linear regression. clute institude academic conference of business: new york; 30/07/2017 - 03/08/2017

  • Akhan CE, Altıntaş H, Kurtulmuşoğlu FB. ;PRODUCT INJURIES AND CONSUMERS? BRAND EVALUATIONS. IJAS Academic Conferences: venedik; 20/06/2017 - 23/06/2017

  • Altıntaş H, Kurtulmuşoğlu B, Dülgeroğlu İ, Akhan CE. ;SALESPERSON VOICE SPECIFICATIONS, TRUST AND PURCHASE INTENTIONS. IJAS Academic Conferences: ; 20/06/2017 - 23/06/2017

  • Altintaş H, Kurtulmuşoğlu FB, Akhan C. ;CONTENT ANALYSİS ON HUMOR TYPES İN PRİNT ADS İNTERNATİONAL. INTERNATİONAL CONFERENCE FOR BUSİNESS AND ECONOMİCS: ROMA; 15/11/2016 - 18/11/2016

  • Eser Z, Kurtulmuşoğlu FB, Ilgaz Sümer S, Bıçaksız A. ;Counterfeit Supply Chains. 2nd Global Conference on Business, Economics, Management and Tourism: prag; 30/10/2014 - 31/10/2014

  • Pinar M, Cuddy M, Eser Z, Kurtulmuşoğlu B. ;Ethical Issues in Franchising Success: Are They Influenced by Franchising Characteristics?-A Study in Turkey. Marketing Management Association Spring Conference: CHİCAGO; 27/02/2013 - 01/03/2013

  • Işın B. ;ethical sensitivity of business students: myth or reality. conference of American Business and behavioral scineces: Las Vegas; 21/02/2010 - 24/02/2011

  • Özdoğan B. ;Fundamental Moral Orientations, stewardship and ethical issues in Franchising: What are the Linkages and Implications. conference of American Business and behavioral scineces: Las Vegas; 21/02/2010 - 24/02/2011

  • Özdoğan B, Tolon M, Eser Z. ;Testing Cognitive Dissonance Theory: Consumers Attitudes and Behaviors About Neuromarketing. Muhan Soysal İşletmecilik Konferansı: ; 03/09/2008 - 06/09/2008

  • Özdoğan FB, Eser Z, Tolon M. ;Testing Cognitive Dissonanace Theory: Consumers Attitudes and Behaviors About neuromarketing?. Muhan Soysal İşletmecilik Konferansı: ; 03/09/2008 - 06/09/2008