Prof. Dr. FERİDE BAHAR IŞIN

İşletme Programı


Tel : 0312 246 6666 / 1664
E-Posta : bahar[at]baskent.edu.tr
Web : http://www.baskent.edu.tr/~bahar/

  • Doktora (2006), Gazi Üniversitesi, İşletme
  • Yüksek Lisans (2001), Başkent Üniversitesi, İşletme
  • Lisans (1998), Orta Doğu Teknik Üniversitesi, İktisat

Çalışma Alanları

  • PAZARLAMA

Ödüller

  • Işın PD. Prof. Dr. Aydın Köksal. TBD", Ankara", 16/12/2021.

  • Cuddy M, Pınar M, Eser Z, Işın B. ASBB en iyi bildiri ödülü. ASBB", Las Vegas", 24/02/2011.

Kitaplar

  • Samancı S, Işın B, Atalay D. Measuring Nursing Care Quality Using Entropy Weight Method a new perspective For Healthcare Managers. In:nuriye günes editors. Current Economics and Management Sciences Research. loyon: lyon; 2021

  • Isın B. i Yeni Normalde Değişen Müşteri Paradigması Şifreleri. In:Sinan Alçın, Begüm ERdil Şahin, Deniz Dilara Develi, Merve Hamzaoğlu, editors. Gelecekte Ekonomi. istanbul: İstanbul Kültür Üniversitesi Yayınev; 2021. p.37-48.

  • Işin F, Gümüş S. Markanın Yol Haritası. ANKARA: SİYASAL; 2019

  • Kurtulmuşoğlu B, Eşiyok B, Şeker S, Pauli E, Akşehir T, Değirmenci T. Bursa iline bakış: medikal turzim sektöründe stratejik pazarlama analizi. bursa: bebka; 2015

  • Pakdil F, Kurtulmuşoğlu FB. gap model. In:Dahlgaard-Park, S. editors. The sage encyclopedia of quality and the service economy. Thousand oaks: sage; 2015. p.252-255.

  • Pakdil F, Kurtulmuşoğlu FB. Prosumer and Prosumption. In:S. Dahlgaard-Park editors. The sage encyclopedia of quality and the service economy. thousand oaks: sage; 2015. p.514-516.

  • Özdoğan B. Bahar Özdoğan editors. Pazarlamada Tüketim ve Tüketici Ahlakı. Ankara: Siyasal yayınevi; 2007

  • Eser Z, Özdoğan B. Sosyal Pazarlama Toplumun Refahı ve Kaliteli Yaşamı İçin. Ankara: Siyasal yayınevi; 2006

Makaleler

  • Akhan C, Altıntas M, Kurtulmusoğlu F, Mueller R. humorous anthropomorphic tv ads. pazarlama ve pazarlama araştırmaları dergisi, 2022; 15(2):325-346. ( EBSCO )

  • Altıntaş H, Akhan E, Işın FB, Mueller D. THE RELATIONSHIP OF HUMOR, TRUST, AND INTRUSIVENESS IN. pamukkale üniversitesi iletişim fakültesi dergisi, 2022; 1(2):130-149. ( EBSCO )

  • Samancı S, Atalay K, Işın B. Focusing on the big picture while observing the concerns of both managers and passengers in the post-covid era.. Journal of Air Transport Management, 2020; 90:13-28. ( SSCI : Social Sciences Citation Index )

  • Işin B, Atalay D, Alagöz A, Sevindik İ. An Approximation of Trade Show Exhibitors? Behavioral Intentions in Fuzzy Environment. .. International Journal of Health Management and Tourism,, 2019; 4(1):16-43. ( EconLit )

  • Işin B, Atalay D. The effects of consumer confusion on hotel brand loyalty: an application of linguistic nonlinear regression model in the hospitality sector. SOFT COMPUTİNG, 2019; 2:1-13. ( SSCI : Social Sciences Citation Index )

  • Tas A, Akagün E, Işin B, Şahin O. Tackling service quality in the telecommunication B2B market. Journal of Business & Industrial Marketing, 2019; (2):1-16. ( SSCI : Social Sciences Citation Index )

  • Atalay D, Atalay B, Işin B. . FIPIA with information entropy: A new hybrid method to assess airline service quality.. Journal of Air Transport Management, 76, 67-77., 2019; (76):67-77. ( SSCI : Social Sciences Citation Index )

  • Işin B, Algüner A, Atalay D. WHAT ARE THE MOST İNFLUENTİAL FACTORS OF CONSUMERS INTENTION TO USE NFC ENABLED CREDIT CARDS. SOFT COMPTING, 2018; NOVEMBER(11):1-16. ( SSCI : Social Sciences Citation Index )

  • Açıkdilli G, Atalay KD, Kurtulmuşoğlu FB, Çıdam E. Yaşlı Pazarının Sosyal Medya Kullanımlarının Satın Alma Davranışları Üzerindeki Etkisinin Teknoloji Kabul Modeli Kapsamında İncelenmesi: 55 Yaş Üstü Kadınlara Yönelik Bir Çalışma. gazi İİBF dergisi, 2018; (8):1-20. ( EBSCO )

  • Kurtulmuşoğlu FB, Can GF, Pakdil F, Tolon M. Does gender matter? Considering gender of service in the airline industry. JOURNAL OF AİR TRANSPORT MANAGEMENT, 2018; 3(5):2-21. ( SSCI : Social Sciences Citation Index )

  • Pakdil F, Kurtulmuşoğlu FB. QUALITY IMPROVEMENT INITIATIVES BASED ON CUSTOMER AND SERVICE PROVIDER PERSPECTIVES IN SHOPPING MALLS. International Journal of Quality and Service Sciences, 2017; :-. ( SCOPUS )

  • Özdemir A, Kurtulmuşoğlu FB, Eşiyok B. TREATMENT TYPE AS A FACTOR IN MEDICAL TOURISM DESTINATION PREFERENCES: THE CASE OF TURKEY. Internatıonal Journal Of Health Management And Tourism, 2017; 2(2):58-72. ( Scobus )

  • Kurtulmuşoğlu FB, Atalay KD, Alagöz A. FACTORS DETERMINING TRADE SHOW EXHIBITORS? SATISFACTION AND BEHAVIORAL INTENTIONS. Internatıonal Journal Of Health Management And Tourism, 2017; 2(3):53-74. ( EBSCO )

  • Altıntas MH, Kurtulmuşoğlu FB, Dülgeroğlu I, Akhan CE. Salespersons? Voice Specifications and Consumers Buying Intention Relationship: The Mediating Effect of Cognitive and Emotional Trust. journal of business research turk, 2017; 9(4):455-471. ( EBSCO )

  • Kurtulmuşoğlu FB, Altıntaş MH, Çınar F, Kaufmann H, Alkibay S. The mediating effects of adaptive selling and commitment on the relationship between management control and sales performance. Euromed Journal of Business, 2017; 12(2):221-240. ( SCOPUS )

  • Pakdil F, Kurtulmuşoğlu FB. Using Quality Function Deployment For Environmentally Sustainable Hotels: A Combined Analysis Of Customer And Manager Point Of View, European Journal of Tourism Research Journal. European Journal of Tourism Research Journal, 2017; 16:252-275. ( SCOPUS )

  • Kurtulmuşoğlu B, Altintaş MH, Altintaş FÇ, Kaufmann HR, Mueller RD. Management of Consumers in Political Area: Spatial Analysis on Nonvoting Speed and National Culture Values. Asian Journal of Multidisciplinary Studies, 2017; V(8):40-54. ( EBSCO )

  • Atalay KD, Can GF, Kurtulmuşoğlu FB. Smart phone usability preference among older people. asian journal of Multidisciplinary Studies, 2017; 5(8):165-174. ( EBSCO )

  • Tokuroğlu S, Kurtulmuşoğlu FB, Atalay KD. BİR KENTE İLİŞKİN DAVRANIŞSAL NİYET ÜZERİNDE ETKİLİ OLAN KENT İMAJI BOYUTLARININ ETKİSİNİN ÖLÇÜLMESİ: ANKARA İLİ ÖRNEĞİ. 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2017; 52(2):200-215. ( EBSCO )

  • Eşiyok B, Kurtulmuşoğlu FB, Özdemir A. Heterogeneity in the determinants of length of stay across middle age and senior age group in thermal tourism. Journal of Travel & Tourism Marketing, 2017; :1-10. ( SSCI : Social Sciences Citation Index )

  • Atalay KD, Can GF, Kurtulmuşoğlu FB. Intuitionistic Approach to Smartphone Usability Evaluation. International Journal of Innovative Knowledge Concept, 2017; 5(9):-. ( Google Scholar )

  • Can GF, Kılıç Delice E, Atalay KD, Kurtulmuşoğlu FB. "WHICH EXPECTATIONS DETERMINE THE PREFERRED BUS FIRM FOR YOUNG PASSENGERS?". INTERNATIONAL JOURNAL OF INNOVATIVE KNOWLEDGE CONCEPT, 2017; 5(7):6-16. ( EBSCO )

  • Kurtulmuşoğlu FB, Altıntaş H, Kaufmann R, Harcar T, Alkibay S. classification of bad customers based on action and character specific. afyon kocatepe üniversitesi iibf DERGİSİ, 2016; ARALIK(2):103-114. ( Cabell's )

  • Kurtulmuşoğlu B, Pakdil F, Atalay K. Quality improvement strategies of highway bus service based on a fuzzy quality function deployment approach. Transportmetrica A: Transport Science, 2016; 12(2):175-202. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu FB, Ural GF, Tolon M. A voice in the skies: Listening to airline passenger preferences. Journal of Air Transport Management, 2016; :-. ( SSCI : Social Sciences Citation Index )

  • Ural GF, Kurtulmuşoğlu FB, Atalay KD. A case study on shopping malls attributes for young consumers. young consumers, 2016; 4(3):-. ( scopus )

  • Kurtulmuşoğlu B, Eşiyok B. 'Motivations and destination selection of mature international thalassotherapy tourists. current issues in tourism, 2016; :-. ( SSCI : Social Sciences Citation Index )

  • Eşiyok B, Çakar M, Kurtulmuşoğlu B. The effect of cultural distance on medical tourism. Journal of Destination Marketing & Management, 2016; :-. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu B, Pakdil F. Combined analysis of service expectations and perceptions in lodging industry through quality function deployment. , 2016; :-. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu B, Altıntaş H, Kaufman H, Alkıbay S. deviant customer behavior: aperceived classification. marketing review, 2015; (4):483-504. ( EBSCO )

  • Eser Z, Kurtulmuşoğlu B, Bıçaksız A, Sümer S. Counterfeit Supply Chains. Procedia Economics and Finance, 2015; 23:412-421. ( EBSCO )

  • Pakdil F, Kurtulmuşoğlu FB. Increasing service quality in highway passenger transportation: A case study using QFD. European Journal of Transport and Infrastructure Research, 2014; 14(4):376-394. ( SSCI : Social Sciences Citation Index )

  • Kurtulmuşoğlu FB. BİLGİ, MOTİVASYON, DAVRANIŞSAL BECERİLER MODELİNİN ÇEVRİM İÇİ ALIŞVERİŞE UYGULANMASI. Gazi üniversitesi İ.İ.B.F. dergisi, 2014; 16(3):71-84. ( AERA/EBSCO )

  • Altıntas H, Kurtulmusoglu B, Kaufmann H, Kiliç S, Harcar T. Consumer boycotts of foreign products: a metric model. Amfiteatru Economic, 2013; 15(34):485-504. ( SSCI : Social Sciences Citation Index )

  • Altıntas H, Kurtulmuşoğlu B, Kaufmann H, Harcar T, Gündoğan N. Development And Valıdation Of A Consumer Cosmopolitanism Scale: The Polar Opposite Of Xenophobic Attitudes. economic research, 2013; 26(1):137-154. ( SSCI : Social Sciences Citation Index )

  • Pakdil F, Kurtulmuşoğlu FB, Genç H. A Quality Function Deployment Application Using Qualitative and Quantitative Analysis in After Sales Services. total quality management and business excellence, 2012; 23(11):1397-1411. ( SCI-Exp : Science Citation Index-Expanded (SCI dahil) )

  • Eser Z, Pınar M, Girard T, Işın FB. consumer based brand equity in the television industry: a study of private TV channel in Turkey. academy of marketing studies journal, 2012; 16(1):67-86. ( Cabell's )

  • Işin B. GAY MARKETING: Opportunity or Nightmare for Firms. Australian Journal of Business and Management Research, 2012; 2(3):34-53. ( Cabell's )

  • Işın B, Tolon M. Intelligence Service Marketing: Myth or Reality. International Journal of Business and Management Tomorrow, 2011; 1(1):1-18.

  • Kurtulmuşoğlu FB, Üner M. Ethical Sensitivity of Business Students in Turkey: Truth or Myth. Journal of Education and Vocational Research, 2011; 2(3):93-98. ( Cabell's )

  • Işın B, Alkibay S. Influence of children on purchasing decisions of well-to-do-families. young consumers, 2011; 12(1):39-52. ( EBSCO )

  • Altıntaş F, Altıntaş H, Işın B, Gürsakal N. the moderating effect of feminist Identity on transformational leadership and sales performance relationship. world review of entrepreneurship, management and sustainable development, 2011; 7(2):192-211. ( ECONLIT )

  • Altıntaş H, Vrontis D, Kaufmann H, Gürsakal N, Işın FB. Always-on mobile phone behavior, impulsive and post modern consumers: an empirical analysis on turkish consumers. International journal of technology marketing, 2011; 5(4):328-344. ( SCOPUS )

  • Altıntas H, Işın B, Kılıç S, Kaufmann H. mall equity conceptualization in turkey. journal of business and retail management research, 2011; 5(2):112-136. ( Cabell's )

  • Işın B, Altıntaş H, Altıntaş F. research on the attitudes of consumers and workers towards consumer misbehaviors. Journal of service science, 2010; 2(1):55-78. ( Cabell's )

  • Altıntaş H, Kılıç S, Şenol G, Işın FB. strategic objectives and competitive advantage of private label products:manufacturer's perspectives. International journal of retail and distribution management, 2010; 38(10):773-788. ( EBSCO )

  • Eser Z, Işın FB, Tolon M. Perceptions of marketing academics, neurologists and marketing professionals about neuromarketing. journal of marketing management, 2010; eylül(9):-. ( EBSCO )

  • Işın FB, Altıntaş H. parent adolescent interaction and the family effect on adolescent tv skepticism. young consumers, 2010; 11(1):24-35. ( Cabell's )

  • Özdoğan FB. Göz izleme ve pazarlamada kullanılması üzerine bir çalışma. gazi üniversitesi ticaret ve turzim eğitim fakültesi dergisi, 2009; (2):134-147.

  • Özdoğan FB, Tolon M, Eser Z. Nöropazarlama Üzerine Kavramsal bir çalışma. Üçüncü Sektör Kooperatifçilik, 2008; 43(3):58-72.

  • The Attitudes and Behavior of Children Centered Mothers During Purchasing. World Applied Sciences Journal, 2007; 2(4):375-386.

  • Özdoğan FB, Kalemci İ. Öğrencilerin Üniversitelerine Duydukları Güven Üzerine Bir Araştırma. Kastamonu Eğitim dergisi, 2007; 15(2):639-650.

  • Özdoğan FB, Alkibay S. Fonksiyonel Olmayan tüketici Davranışlarının Kavramsal Boyutu. Ticaret ve eğitim fakültesi dergisi, 2007; (2):156-168.

  • Alkibay S, Emeç A, Özdoğan FB. Corporate Visual Identity a case In hospitals. Health marketing quarterly, 2007; 24(3):131-149. ( Medline/Pubmed )

  • Özdoğan FB. Üniversite öğrencilerinin İşgören Adayı ve Tüketici Olarak Aile İşletmelerine Yönelik Tutum ve Niyetleriyle İlgili Bir Araştırma, Anadolu Üniversitesi Sosyal Bilimler Dergisi. Anadolu Üniversitesi Sosyal bilimler Dergisi, 2007; 7(1):199-212.

  • Özdoğan FB, Eser Z. ethical sensitivity of college students in a developing country: do demographic factors matter?. journal of teaching in international business, 2007; 19(1):83-99. ( ECONLIT )

  • Kalemci İ, Özdoğan FB. Örgütsel Kimliliğin Pazar Odaklılıktaki Rolü. Akademik Fener, 2006; (6):88-101.

  • Özdoğan FB. Teknoloji Araçlarının Bankacılık Sektöründe Uygulanabilirliği ve Türkiye?deki Bu doğrultudaki Bankacılık Uygulamalarının Değerlendirilmesi. Atatürk Üniversitesi İİBF Dergisi, 2006; 20(9):107-120.

  • Özdoğan FB, Korkmaz T. Marka Tanıdıklığı ve Kulaktan Kulağa İletişimin Markaya Karşı tutum ve Satın alma Eğilimi Üzerindeki Etkisinin Belirlenmesi Üzerine Bir Araştırma. Atatürk Üniversitesi İİBF dergisi, 2003; 17(3):287-303.

Bildiriler

  • Işin FB, Kurtkan T, İbiş M. The effects of covid 19 pandemic On consumer Preferences In Local Brands. International Conference On Covid 19 Studies: ANKARA; 21/06/2020 - 23/06/2020

  • Isin FB, Atalay KD, Sevindik İ, Bilgin Y. Motorcycle Design According To User Expectations By Using Multi Criteria Decision Method. ARSS THEIRES KONFERANSI: SİNGAPUR; 23/12/2019 - 26/12/2019

  • Işin FB, Gökten S. ENDÜSTRİ 4.0 BAĞLAMINDA TÜKETİCİ. ULUSLARARASI ATO MARKA BULUŞMALARI: ANKARA; 28/11/2019 - 30/11/2019

  • Havuzluoğlu G, Atalay K, Işın FB. BÜTÜNLEŞİK ENTROPİ AĞIRLIKLI BULANIK VİKOR YÖNTEMİ KULLANILARAK CİNSİYETE GÖRE HAVAYOLU HİZMET KALİTESİNİN İNCELENMESİ. 39. Yöneylem Araştırması Endüstri Mühendisliği Ulusal Kongres: ; 12/06/2019 - 14/06/2019

  • Işın B, Atalay D, Bayginer İ. perakendecilik sektöründe hizmet kalitesi algısı. 4. uluslararası kültür ve medeniyet kongresi: mardin; 21/12/2018 - 23/12/2018

  • Işın B, Atalay D, Sevindik I. ailine service expectancies and winning strategies for mature market. international conference on economics and social sciences: barcelona; 23/11/2018 - 24/11/2018

  • Işın FB, Atalay KD, Sevindik I. WHAT DO WOMEN EXPECT FROM BUS COMPANIES?. e 33rd International Scientific Conference on Economic and Social Development - "Managerial Issues in Modern Business: Varşova; 16/09/2018 - 17/09/2018

  • Pakdil F, Kurtulmuşoğlu FB. PERCEPTIONS OF BIG DATA AMONG THE ACTORS OF DECISION MAKING. NEDSI 2018: USA; 12/04/2018 - 14/04/2018

  • Kurtulmuşoğlu FB, Atalay KD. determining service features which affect behavior intention and satisfaction in airline industry with gender awereness. international academic conference on social sciences, multidisiplinary, economics, business and finance studies: lizbon; 27/11/2017 - 29/11/2017

  • Kurtulmuşoğlu FB, Altıntaş H, Altıntaş F. inovasyon ve pazarlama alan yazınının gelişim çizgisini belirlemeye yönelik çok boyutlu ölçekleme çalışması. 22 ulusal pazarlama kongresi: trabzon; 28/09/2017 - 30/09/2017

  • Atalay KD, Kurtulmuşoğlu FB. a city image study application of fuzzy linear regression. clute institude academic conference of business: new york; 30/07/2017 - 03/08/2017

  • Altıntaş H, Kurtulmuşoğlu B, Dülgeroğlu İ, Akhan CE. SALESPERSON VOICE SPECIFICATIONS, TRUST AND PURCHASE INTENTIONS. IJAS Academic Conferences: ; 20/06/2017 - 23/06/2017

  • Akhan CE, Altıntaş H, Kurtulmuşoğlu FB. PRODUCT INJURIES AND CONSUMERS? BRAND EVALUATIONS. IJAS Academic Conferences: venedik; 20/06/2017 - 23/06/2017

  • Altintaş H, Kurtulmuşoğlu FB, Akhan C. CONTENT ANALYSİS ON HUMOR TYPES İN PRİNT ADS İNTERNATİONAL. INTERNATİONAL CONFERENCE FOR BUSİNESS AND ECONOMİCS: ROMA; 15/11/2016 - 18/11/2016

  • Eser Z, Kurtulmuşoğlu FB, Ilgaz Sümer S, Bıçaksız A. Counterfeit Supply Chains. 2nd Global Conference on Business, Economics, Management and Tourism: prag; 30/10/2014 - 31/10/2014

  • Pinar M, Cuddy M, Eser Z, Kurtulmuşoğlu B. Ethical Issues in Franchising Success: Are They Influenced by Franchising Characteristics?-A Study in Turkey. Marketing Management Association Spring Conference: CHİCAGO; 27/02/2013 - 01/03/2013

  • Işın B. ethical sensitivity of business students: myth or reality. conference of American Business and behavioral scineces: Las Vegas; 21/02/2010 - 24/02/2011

  • Özdoğan B. Fundamental Moral Orientations, stewardship and ethical issues in Franchising: What are the Linkages and Implications. conference of American Business and behavioral scineces: Las Vegas; 21/02/2010 - 24/02/2011

  • Özdoğan B, Tolon M, Eser Z. Testing Cognitive Dissonance Theory: Consumers Attitudes and Behaviors About Neuromarketing. Muhan Soysal İşletmecilik Konferansı: ; 03/09/2008 - 06/09/2008